Civic and political volunteering: the mobilizing role of websites and social media in four countries

This study examines the role of digital media in civic and political engagement, specifically respective roles websites vs. social relation to volunteering. The uses four-country (United States, United Kingdom, France, Canada) survey data collected 2019 2021 (n = 12,359). For both types volunteering, we find that organizations’ are more strongly correlated with volunteering compared following organizations on media. We replicate this finding across multiple countries, two analysis, for organizations. Our findings suggest informational is greater importance than creation quasi-membership ties inherent when it comes mobilizing volunteers. However, engaging online activities has strongest relationship suggesting a need multi-method communication strategy. important respect developing strategies groups.